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Walmart’s hit to Amazon if it launches this new service soon

world’s largest retailer doesn’t have is a subscription service equivalent to that of Amazon Prime.

AMZN) and would improve investment in Walmart shares (WMT), as explained by Morgan Stanley retail analyst Simeon Gutman. “data-reactid =” 24 “> However, that could change very soon with the Walmart subscription plan, which would deal a new blow to Amazon (AMZN) and would improve investment in Walmart shares (WMT), as explained by Morgan Stanley retail analyst Simeon Gutman.

The First Trade de Yahoo Finanzas. “The reason it’s so intriguing is because I don’t think Walmart’s margin structure is going to be redefined anytime soon. We think the next catalyst will be something with the potential to change the narrative, like a membership program that puts them on a par with e-commerce giant Amazon. We think that could restructure his narrative. And we expect them to launch this program sometime in the second half of the year. ”” Data-reactid = “25”> “For us, the interesting part of Walmart is the potential to Walmart+Gutman commented in The First Trade de Yahoo Finanzas. “The reason it’s so intriguing is because I don’t think Walmart’s margin structure is going to be redefined anytime soon. We think the next catalyst will be something with the potential to change the narrative, like a membership program that puts them on a par with e-commerce giant Amazon. We think that could restructure his narrative. And we hope they launch this program sometime in the second half of the year. “

Several reports surfaced in July about a possible Walmart subscription plan.

Recode reported that the membership program will include discounts on fuel, same day shipping at no additional cost and other benefits. The price: $ 98 a year. “Data-reactid =” 27 “> Nicknamed Walmart +, the site Recode reported that the membership program will include discounts on fuel, same day shipping at no additional cost and other benefits. The price: $ 98 a year.

business to somehow spur a future recovery. “Data-reactid =” 28 “> A subscription service would provide Walmart with a steady new stream of income. With that money could further reduce the prices of your goods and increase sales. Or you could reinvest in the business to somehow stimulate a future recovery.

Either way, from Gutman’s point of view, over time that service could support higher profit margins for Walmart and, of course, a higher price for its stock.

Walmart CEO Doug McMillion, fueled speculation of a possible debut in his earnings report Tuesday morning. “data-reactid =” 30 “> A Walmart spokesperson declined to comment on the company’s plans. However, Walmart CEO Doug McMillion, fueled speculation of a possible debut in his earnings report Tuesday morning.

“We have been testing the limited subscription delivery membership since late last year. That offer to the customer was limited to a food and consumable delivery service. Since launch, we have shown ourselves that we can select and deliver a broad set of categories from across the supermarket – not just food and consumables, but a wide variety of products in general. We believe that our large assortment and ability to rapidly deliver nationwide, along with other customer benefits, will result in a compelling proposition. So, we are working on launching a new membership. We will share more about that membership and its launch when appropriate, “said McMillon.

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