It was a dramatic issue overseas when Wacom, a manufacturer of digital art drawing pens, used AI-generated images to advertise its own products.
The name Wacom should be familiar to digital artists. Because it is a brand that produces Stylus pens for drawing on computer programs. It is popular at the beginning level among painting artists.
But there was an issue earlier this year. When someone noticed the promotional image of the Wacom Intuos product discount campaign for the New Year via Wacom’s own X (Twitter), they felt that the image used was an image drawn by an AI!
Netizens and artists have noticed and criticized this advertisement that it was generated using AI, noting the incompleteness of the image. For example, the dragon’s scales and teeth were arranged in a messy, misshapen, and disorderly manner. Including sloppy and untidy coloring. Images created with AI often have defects like this. and a real painter You shouldn’t miss this point.
Therefore, it is possible that The team promotes this campaign. Use the method to create images with AI and then cut and paste them to make artwork. Without redrawing or editing anything at all.
Actually, using images created with AI isn’t a bad thing at all. But the point where it became a drama Because netizens view Wacom as producing products for creators and artists. But instead, they use the method of creating images with AI to make advertisements to sell products to illustrators. It felt completely out of place.
Recently, this set of advertising images has been deleted by Wacom from its own Twitter page without any clarification.
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Great job @wacom for using AI generated image for your latest marketing campaign. For a company built on the the visual arts industry this ad feels akin to shooting yourself in the foot. Doubly disheartening as a Chinese seeing the dragon used in this way. pic.twitter.com/mjuV0y5zdz
— Hanzhong Wang (@ww123td) January 6, 2024
Source: Twitter
