VW there is a big upheaval ahead!
The German carmaker’s software has been difficult to sell in China. But instead of being discouraged, plan VW radical step. The “Handelsblatt” reported this before.
VW: New operating system for the ID models
A new operating system for the ID models is to be introduced in China from 2026. This is possible through cooperation with the Chinese partner Xpeng. This collaboration could not only change the Chinese market, but also spread to other regions.
The partnership is a key step in the DAX group’s software strategy. The two automakers want to jointly develop a new electronic architecture by 2026. This is intended to replace the previous operating systems of Volkswagen brand electric cars in China.
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VW expects that the new electronic architecture will not only strengthen competitiveness in China. The responsible board member in China, Ralf Brandstätter, explained that VW wanted to use the Xpeng collaboration to reduce a third of its development time and up to 40 percent of its costs. The new software will also be used in joint vehicles from VW and Xpeng, which are expected to be launched in 2026.
VW: Collaboration as the key to success
As the “Handelsblatt” learned from corporate circles, the approach in a similar format with other partners could be a model for other corporate brands. The Xpeng deal is a blueprint for the group’s overall software strategy,” said a senior executive. This suggests that VW is also looking for similar partnerships in other sectors.
To keep up with the competition, CEO Oliver Blume is increasingly relying on collaboration. Unlike his predecessor Herbert Diess, who relied more on in-house developments, Blume sees strategic partnerships as the key to success. In China, in addition to Xpeng, VW also works with Horizon Robotics in the field of automated driving and with Thundersoft in the field of infotainment.
VW: New partnerships in the West
VW is also responsible for cooperation in the western hemisphere. The group recently announced the formation of a five billion dollar joint venture with US electrical construction manufacturer Rivian. The goal of the collaboration is also to develop a common electronic architecture. This should not only improve the vehicles from Rivian and VW, but also set new standards in the industry.
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This cooperation strategy could be a decisive factor for VW to survive in global competition. The electronic architecture developed in China together with Xpeng could be a model for other markets. This will allow VW to increase its innovative strength and efficiency worldwide.
Challenges and opportunities
The decision to develop new software in China is not a coincidence. The Chinese market is very competitive and the demands on technology and innovation are high. With Xpeng, VW has found a partner who not only knows the local market situation, but also has the necessary technical expertise. The challenges for VW are different. It is not just about renewing the existing software, but also about integrating the new systems quickly into the existing production processes. The collaboration with Xpeng plays a key role.
The future for VW
The collaboration between VW and Xpeng could be a model for other companies in the automotive industry. If the new electronic architecture can be successfully implemented and increased efficiency, it could have a far-reaching impact on the industry. Other companies could follow this example and also rely on strategic partnerships to increase their innovative strength.
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The next few years will show whether VW will be successful with its new strategy.
2024-08-11 19:36:50
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