The head of the Volkswagen (VW) concern, Oliver Blume, made headlines at this year’s Le Mans by sleeping in a tent on the roof of the car he arrived in. Blume, who is not only the boss of Porsche but also the CEO of the entire VW Group, is known for his high-ranking position and decent earnings. However, he chose to live modestly during the race, opting for a tent attached to the roof of a Porsche 911.
Blume’s decision to sleep in a tent on the car roof raised questions about whether it was a reflection of his nature or a deliberate attempt to portray himself in a positive light. Regardless, it is a remarkable feat for such a high-ranking manager. Blume’s participation in this form is certainly remarkable, but it did not bring success to Porsche. The factory competitors finished 9th, 22nd, and 38th, far from winning the race outright.
Blume, however, expressed his enthusiasm for the experience, stating, “I’m lucky that my job allows me to get as close to the action as anyone could dream of.” He described camping on a Porsche in the Porsche community as something he will never forget. Blume’s wife also accompanied him to the race in the same car.
While Blume’s participation in the Le Mans campsite by the tent was unexpected, it showcased his passion for the event and his willingness to be close to the action. The fans are the heart of Le Mans, and Blume’s experience camping on a Porsche highlights the connection between the brand and its enthusiasts.
The VW Group CEO’s decision to sleep in a tent on the car roof may not have brought success on the racetrack, but it certainly made a statement about his dedication to the sport and his willingness to embrace unique experiences. Blume’s participation in this year’s Le Mans will be remembered as a testament to his passion for motorsports.
Source: Porsche
How does Oliver Blume’s unusual choice to camp out on a Porsche at Le Mans reflect his dedication and passion for motorsports
The head of the Volkswagen (VW) concern, Oliver Blume, grabbed attention at this year’s Le Mans with an unexpected choice – sleeping in a tent on the roof of the car he arrived in. Blume, who holds top positions at both Porsche and the VW Group, is known for his influential position and substantial earnings. However, rather than opt for luxury, he decided to keep it modest and camp out in a tent attached to a Porsche 911.
Blume’s decision to sleep on the car roof sparked curiosity about whether it was a reflection of his character or a deliberate attempt to present himself in a positive light. Regardless, it is an extraordinary move for someone in such a high-ranking managerial position. While Blume’s involvement is undoubtedly noteworthy, unfortunately, it did not bring victory to Porsche. The company’s competitors finished 9th, 22nd, and 38th respectively, falling far short of winning the race.
Nonetheless, Blume expressed his excitement about the experience, remarking, “I feel fortunate that my job allows me to get as close to the action as anyone could dream of.” He described his camping adventure on a Porsche as a memory he will cherish forever. Blume’s wife even joined him in the same car for the race.
Blume’s unexpected decision to camp out on a Porsche at Le Mans showcased his passion for the event and his desire to be in the midst of the action. Le Mans thrives on its passionate fans, and Blume’s experience of sleeping in a tent on a Porsche emphasizes the deep connection between the brand and its enthusiasts.
While Blume’s participation may not have resulted in success on the racetrack, it undeniably made a statement about his dedication to the sport and his willingness to embrace unique experiences. His involvement in this year’s Le Mans will be remembered as a testament to his love for the world of motorsports.
“VW CEO Oliver Blume embraces the true spirit of endurance racing by camping on his car roof at Le Mans 2023. A refreshing display of passion and commitment from a top executive, setting a great example for all car enthusiasts.”
“VW CEO Oliver Blume’s unique camping experience on the roof of a car at Le Mans 2023 reflects his dedication and passion for the automotive industry. This adventurous move not only demonstrates his hands-on approach but also symbolizes VW’s commitment to innovation, pushing boundaries, and embracing new experiences.”