SHANGHAI
The China-based e-sports tournament organizer VSPO announced that it has appointed a new CEO and taken an “international brand direction” by rebranding itself to “Hero Esports.”
Danny Tang, co-founder and current CFO, will become the company’s new CEO with a mandate to “expand the company’s operations and drive international growth.”
Dino Ying, Founder and CEO of VSPO, is named Executive Chairman to focus on researching and developing the next generation of esports products and experiences. In addition, he will devote more time to the Esports Asian Champions League (ACL) and support the development of the Esports World Cup and the Esports Olympic Games.
About VSPO (soon to be Hero Esports)
Founded in 2016, VSPO is the largest esports company in Asia. It produces more than 7,000 games every year, captivating an online fan base of over 800 million people. With a global footprint that includes 14 offices and eight premier esports arenas, VSPO offers a comprehensive range of esports services including tournament organization, marketing solutions, community development and more. VSPO has received huge investments over the years, including a $265 million (around £219 million) investment from Saudi Arabian company Savvy Games Group in 2023.
VSPO is headquartered in Shanghai and has offices and teams in a dozen countries. The Company is a fully integrated esports tournament organizer and esports content developer with global reach. The company has helped host many prestigious tournaments, including the Olympic Esports Week, the Esports World Cup, as well as the esports series held at both the 2018 Jakarta Asian Games and the 2023 Hangzhou Asian Games. VSPO worked with the world’s leading game publishers such as Tencent and Krafton to organize popular esports leagues such as Honor of Kings’ KPL series and PUBG’s PGC series, to name a few.
VSPO is a pioneer in the global marketing of esports tournaments and was among the first to help brands incorporate the power of esports into their integrated marketing strategies, including partnerships with notable clients such as McDonald’s, VIVO, OPPO, Pudong Development Bank, BMW, HLAJEANS and others to facilitate the marketing of e-sports.
Following VSPO’s acquisition of Famulei, the leading livestreaming talent agency in Asia, and Banana Culture, a pioneering esports startup, the company launched VSPO+, a content matrix brand that manages more than 15,000 artists and represents.
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Nina Chen
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