New logo, clear identity: VPV Versicherungen (VPV) have given their traditional brand a fresh coat of paint. “We convince personally” is the core message that should emanate from the complete renewal of the brand identity. The new claim “Your companion – for a lifetime” is intended to underline this message.
“With our new claim, we underline our claim to be there for our customers personally, close and reliable and to accompany them in all phases of their lives,” explains Dietmar Stumböck, Sales Director of the Stuttgart life insurer. For 15 months, VPV worked intensively on its own brand identity.
The company has remained true to blue as its corporate color, albeit in a “fresher and more modern shade”, as stated in a statement. In the future, VPV will also rely on “emotional images with people in warm tones” in terms of imagery. According to Sales Director Stumböck, the insurer wants to show “what we stand for at VPV – for modernity and authenticity”. On the one hand, the company stands for its own history as one of the oldest life insurers, on the other hand for “modern protection and pension products for all life situations”.
New website planned for 2024
The VPV will gradually change its corporate identity to the new brand identity, as it was also said. At the beginning the focus is on current campaigns and new products. The campaign with brand ambassador Beatrice Egli has been running in the new design “as the first test field” since October 2022. The same applies to the social media channels. Product documentation is to follow next. Work on a redesigned website should be completed in 2024.
