There will be no half measures for Volvo. The Swedish manufacturer promises that after 2030, no more thermal vehicles will leave its factories.
Volvo’s all-electric strategy
According to statements by a senior executive at Volvo, the automaker ” won’t sell a single car that isn’t fully electric after 2030 in any market. There will be no ifs or buts. All our models will be 100% electric “. Words illustrated by the recent presentation of the Volvo EX30the small 100% electric SUV from Sweden.
A statement that may seem quite common in the mouths of large global groups today, but which is actually often accompanied by small lines. Indeed, if most car manufacturers say they are ready to go 100% electric by 2030, it is above all marketing. Most announcements come with caveats.
This is for example the case of Mercedes. The German group promises a completely electric range by 2030, while admitting to being ready to continue to sell thermal vehicles in certain markets which are not ready for electric vehicles “. Bjorn Annwall, Commercial Director at Volvo, is aware of the effects this strategy could have on the brand.
According to him, ” we may lose some sales in some markets. However, it is a choice of conviction and we will go to the end “. For Volvo boss Jim Rowan, there is no question that his company continues to invest in a aging technology ».
Current projections suggest that electric vehicles will only represent a minority, environ 27 %global sales worldwide by 2030.
Read also
Recharge Ionity: Preferential rates for electric Volvos
Author’s opinion
This strategy proves that Volvo has strong convictions. It feels good in a world where all the big statements are watered down with small lines. The Swede is setting a course and seems ready to do anything to hold on. With this strategy, Volvo hopes to become a leader in the high-end electric segment. I think the brand has the means. Making the choice of 100% electric within 7 years is very likely to deprive oneself of certain markets. However, this desire inspires respect and admiration in me.
2023-06-12 11:13:30
#Volvo #longer #sell #thermal #vehicles
