Volvo has decided to abandon the tradition of naming its models with alphanumeric combinations such as XC90, C40, S60 and so on. Now the cars of the brand will get full names.
In an interview with Autocar, Volvo CEO Hakan Samuelson said that the new generation of the XC90 crossover will be the first to be named after the new format.
“If you look at cars today, you’ll notice that they all have a lot of ‘engineering’ names and refinements: XC, T8, AWD – these are all vehicle specifications,” says Samuelson.
Volvo’s plans seem to contradict trends in the global automotive industry. Volkswagen abandoned internal combustion engines and moved from names such as Golf and Tiguan to ID.3 and ID.4. BMW and Mercedes-Benz also prefer names like iX and EQS, but they have them in line with a long tradition.
Volvo’s practice of using the letters “XC” for crossovers, “V” for station wagons, “C” for coupes and “S” for sedans dates back to 1995. However, the Swedish carmaker wants to mark the transition to the era of electric vehicles by introducing its own names.
“We’re talking about a whole new platform, a new generation of all-electric vehicles,” Samuelson said. – We need to clarify that this is a new beginning and therefore we will not have numbers and letters or the so-called engineering type name. We will name the models the way you call a newborn baby. “
The new XC90 should be released in 2022, but Samuelson said the model’s new name has not yet been confirmed and is having a “very interesting and creative discussion”.
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