Volkswagen Middle East has announced the renewal of its partnership with the “Carpool Karaoke in Arabic” program for the third year in a row, to present the fifth Arabic version of “Carpool Karaoke”, the famous and award-winning American program presented by James Corden.
The program hosts a group of the most famous Arab stars on a fun trip in the streets of Dubai, on board the Touareg R-Line, the pioneer in the SUV category.
The Touareg is one of the most technologically advanced Volkswagen models ever, as the car is equipped with the latest technology and comfort systems, as well as driver assistance systems. The innovative cockpit is equipped with the infotainment system, which includes a 15-inch touch screen that extends and connects to the 12-inch Digital Cockpit screen.
This advanced system replaces the traditional instrument panel consisting of buttons, switches and instrument dials, where touch, gestures and voice commands can be used to control the various functions of the car.
Sarah Al Jarman, Head of TV and Radio Channels at Dubai Media Incorporated, said: “We are proud that Carpool Karaoke, the Arabic version, achieved this public success over the course of four seasons, which were rich in content and content.” Al-Jarman confirmed, “This success is like an incentive to present a fifth season, which brings Arab stars closer to their fans and fans of their art, and allows Arab viewers all over the world to roam with the program’s camera around Dubai, and learn about its cultural landmarks, architectural icons, and unique lifestyle in it.” Sarah Al-Jarman thanked the organizers of the program and all the sponsors that contributed to creating the conditions and reasons for its success, noting the continuous cooperation with Volkswagen, and she said: “We are pleased with the renewed cooperation, year after year, with Volkswagen in sponsoring the Carpool program. Karaoke Arabic version, and provide the reasons for his success. This is undoubtedly a cooperation that embodies our joint commitment to the audience, who devoted the program throughout its previous seasons to follow-up, which is highlighted by the results on social networks and digital accounts on various digital and smart platforms. Al-Jarman stressed that the clear vision and strategy of Dubai TV and its appreciation for its Arab viewers around the world is success in itself, and we always strive to satisfy our audience through the diversity of what we offer.
