And until recently everything was fine.
Things are going very badly for the German automakers. Such a conclusion can be drawn on the basis of the appeal of the General Director of Volkswagen to the middle and junior management personnel.
In a massive video message, Thomas Schaefer told his more than 2,000 employees that his company is facing a very difficult time ahead and the company’s financial health is at risk. In fact, the existence of VW is at stake.
The main problem is high costs. The German automaker allows too high costs in many areas, and this is what puts financial stability at great risk.
According to Schaefer, all costs need to be reduced as soon as possible, and generally called many processes at Volkswagen are very slow and inflexible.
The future of Volkswagen will be decided in the coming days and months, and for the company this period of time will be “very difficult” and managers should focus on saving.
In general, everything looks pretty funny. A year ago, at the peak of the energy crisis, Volkswagen carried out a very strong optimization at its European plants. We saved on everything that could be done. Today, when the situation with energy resources has stabilized, logically, everything should improve and work should begin to boil, as before. But apparently the increase in prices for Volkswagen products makes itself felt. For consumers, it has become too expensive.
Plus, Chinese competitors are on their heels.
In general, Volkswagen is under threat of existence. Will the Germans manage to get out or not? We’ll find out more in the coming weeks and months…
2023-07-18 04:50:31
#Volkswagen #sounding #alarm #financial #wellbeing #automaker #threat
