in the automobile market – sales volume increased by 111% compared to 2022.
The results were driven by ambition and strategic focus, as well as increasing ID. popularity of the model family, ID.4, ID.3 and ID.Buzz models ranking among the most requested Volkswagen electric cars in Latvia last year.
“The first ID.3, which was presented in 2019 and arrived in Latvia a year later, embodied Volkswagen’s commitment to become the leading manufacturer of electric cars in the world and in Latvia. This goal has been achieved within three years. The basis of Volkswagen’s success lies in the targeted implementation of the e-mobility strategy at all levels of the organization, from production and import to dealer operations. Looking to 2024, our goal is to further increase the market share of electric cars, strengthening the leadership position in all Baltic countries. This year, when Volkswagen in the Baltic States celebrates the brand’s 30th anniversary, special offers and an extended ID. The model range offer will provide additional benefits to customers who have already shown their support, strengthening our position as the primary choice of customers,” says Justas Nekrošius, head of the Volkswagen brand in the Baltic States.
Largest market share
In 2023, from the total of 1,715 electric cars sold in Latvia, Volkswagen delivered 245 cars to customers, which accounted for 14% of the electric car market. The most demanded Volkswagen electric cars in Latvia in 2023 were ID.4 (108 cars), ID.3 (78 cars) and ID.Buzz (38 cars).
Compared to the previous year, the volume of sales of Volkswagen electric cars in the Baltic States has more than doubled. In 2022, only 5% of all Volkswagen cars sold in Lithuania, Latvia and Estonia were electric, but in 2023 this figure has increased to 11%. The significant changes reflect the changing environment, which is also evidenced by the 53% increase in the Latvian electric car market in the past year.
In order to maintain its leading position in the electric car market, the brand will not only present new IDs in the market. family models, but will also update the technologies of existing models. The improved ID.4, a much-loved urban SUV, is now available with even greater mileage, as well as improved power and car efficiency.
An even wider ID. range of family models
From the first ID.3 to the wide range of models including the ID.4, ID.5 SUVs and the expected ID.Buzz and ID.Buzz Cargo, the Volkswagen MEB platform provides practical and advanced models. The new flagship of the ID family, ID.7, is already available in Latvia, which can travel up to 621 kilometers on a single charge. It will soon be followed by the ID.7 Tourer station wagon, as well as the Polo-sized electric car model ID.2 and the T-Cross electric analogue – ID.2X.
Almost 5 million cars in 2023
In 2023, Volkswagen delivered approximately 4.87 million cars to customers worldwide. Sales of electric vehicles increased by 21.1%, with 394,000 new all-electric vehicles delivered to customers during the year.
Request for ID. models in the family grew worldwide, with around 38,000 all-electric ID.4 SUVs sold in the US alone during the year, and 30,000 in Germany. The updated and more advanced ID.3 was particularly popular in China, where 75,000 electric hatchbacks were sold during the year .
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2024-02-12 11:30:50
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