Listen to the audio version of the article
Volkswagen and BMW have announced a sharp increase in the number of vehicles sold in 2023, particularly in electric ranges, marking a return to growth.
In particular, the groupVolkswagen delivered 9.24 million vehicles from its nine brands worldwide (+12% per year), effectively reaching the set target (between 9 and 9.5 million units). This is the first increase in sales for the group after three consecutive years of decline. Electric vehicles sold stood at 770 thousand units, 35% more than the previous year, bringing the share to 8.3% and taking first place on the podium in Germany against arch-rival Tesla. As for China, the Volkswagen group recorded overall sales of 3.24 million vehicles, up 2%, and 23.2% in the electric segment.
“Despite the many challenges of the last twelve months, we have increased our global deliveries,” said Hildegard Wortmann, head of group sales. “These are solid results, given the geopolitical and economic conditions,” Wortmann added, underlining that Volkswagen’s growth was stronger than that of the global market, thus leading the group to increase its share. In 2022 VW had delivered 8.3 million vehicles worldwide due to component supply difficulties.
The group Bmw he also did something more. In 2023 its global sales grew by 6.5%, reaching almost 2.55 million vehicles, the highest number of cars sold in the Munich manufacturer’s history. The data refers to both the BMW brand and the Mini and Rolls-Royce brands. The greatest increase was seen on the US market (+9.4%). Followed by Europe (+7.5) and China (+4.2%). The BMW brand alone, in 2023, achieved growth of +7.3% for a total of 2,253,835 cars delivered. The results were particularly good for high-end cars, such as the 7 series or the X7.
The Bavarian car manufacturer underlined how sales of fully electric models (BEV) increased by 74% reaching 376 thousand, a figure which – according to the new head of sales, Jochen Goller – signals how BMW has grown faster in this segment than to the global market. BEVs today represent a 15% share of the total sales of the group led by CEO Oliver Zipse, more than the European average of 14.2%. And BMW’s plans set the bar at 20% for the year that has just begun. In 2024, BMW aims to sell more than half a million pure electric cars and increase its share of total sales to around 20%.
2024-01-09 17:37:30
#Sales #hits #targets #Historic #record #BMW #batterypowered #cars
