“It is enough to walk around the city center, covered with yellow cobblestones, dotted with ancient Roman ruins and exquisite examples of Byzantine, Ottoman and European architecture of the 20th century, to understand that its roots run deep. However, its modern soul shines through at every corner”. Thus begins extensive material in Vogue, which introduces Sofia and explains why it is the liveliest city in Europe right now.
An important technological and start-up center in Southeast Europe, Sofia attracts international attention and talent, and the cultural life of the capital is distinguished by dozens of galleries and museums, international film, music, film and literary festivals, among which Sofia Film Fest, which this year presented 170 films from over 50 countries, and A to Jazz Fest, attended by over 50,000 jazz lovers annually.
“There’s a rawness and unpretentiousness to the city that’s rare in a world where many cities turn into their perfect TikTok and Instagram versions.
“Sofia is still a diamond in the rough, a city with an old soul that is building its modern identity by mixing Western values and aesthetics without giving up its Balkan traditions.”
Maria Bakalova, the Bulgarian Oscar-nominated actress, tells Vogue that every time she returns, she sees how vibrant and cosmopolitan Sofia has become, while retaining its unique charm.
The magazine also gives guidance to its readers on how to make the most of their stay in the capital – from places where they could stay to locations where they can best feel the spirit of the city, writes travelnews.bg.
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