Utrecht, Might 24, 2024 – Connection is central throughout Utrecht Delight on Saturday, June 1. The sensation of connection shouldn’t be self-evident for everybody within the queer group, whereas it’s so vital to fight loneliness. Vodafone is due to this fact at this time introducing a strong image of solidarity: Belong(r)ing. This ring symbolizes an invite to return collectively throughout Delight and convey that that particular person is open to connection. With this marketing campaign, primary sponsor Vodafone reinforces the message of Utrecht Delight: U Belong.
Danger of loneliness
Analysis by Movisie reveals that folks from the LGBTQIA+ group are extra susceptible to feeling lonely. A scarcity of social assist and acceptance can result in emotions of isolation, which is why Delight, because the day of the LGBTIQIA+ group, is a wonderful second to attach with one another. It’s an invite to everybody to be themselves and are available collectively in love and delight.
Calls to attach
Vodafone due to this fact believes it is very important stimulate these connections in the neighborhood and make connection tangible throughout Delight this 12 months. With the ring as a logo of solidarity, Vodafone desires to make it simpler to return to Delight. By sporting the ring, as a customer to Delight you point out that you’re open to a chat and new connections. With the placing design by Utrecht queer designer Jade Hermans, everybody can see that wearers are open to new connections and rejoice Delight collectively. Vodafone thus conveys: You Belong, I Belong, We Belong.
Fleur van Beem, Govt Director Technique, Insights & Digital Transformation at VodafoneZiggo and SLT sponsor of the inner Queers Related community, emphasizes: “Nobody in the neighborhood ought to really feel alone, but an above-average variety of folks in the neighborhood are combating this. We attempt to sort out this internally with, amongst different issues, our Queers Related community. With Belong(r)ing we additionally carry the connection that we attempt to stimulate internally to the remainder of the queer group. Enjoyable and progress with each connection is on the core of our firm, so I’m proud that Vodafone is doing one thing for the group on this approach and making connection tangible.”
Jade Hermans, Utrecht designer of Belong(r)ing and member of the queer group, explains why she wished to take part on this: “Having the ability to give one thing again to my group throughout Delight, the second of the 12 months the place we being the focal point was a no brainer for me. A hoop is already a logo of connection, however with my design I like to assist folks take step one in making a connection and assembly one another.”
Robert Kalff, chairman of Utrecht Delight, provides his perspective on the initiative: “The theme U Belong of Utrecht Delight this 12 months was chosen to make sure that nobody doubts about feeling at house at our Delight. We expect it’s a fantastic factor that Vodafone desires to contribute to this on this tangible approach and is a testomony to our fantastic collaboration.”
Throughout Delight, a number of well-known members from the group might be current on the station sq. in Utrecht to attach and convey the concept behind the ring. They may hand out the rings along with VodafoneZiggo staff.
Not solely throughout Delight Month, however all year long, VodafoneZiggo works on an inclusive society and a constructive working atmosphere for queer colleagues. Range, equality and inclusivity (DE&I) throughout the board is built-in into VodafoneZiggo’s enterprise technique. LGBTQIA+ inclusivity is an inseparable a part of this.
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