When it comes to social media interactions, Netflix performs well as usual in an international brand comparison
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Other countries, other sports: cricket is extremely popular in India, which Vodafone quickly took advantage of to strengthen its social media presence with various fan campaigns during the Indian Premier League. The concept worked: The increase in interactions for Vodafone in October was an astronomical 1000 percent. It also went well for Chanel and Facebook, but as usual, no brand comes close to Netflix.
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