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Vodafone catapults itself into the top 10 with advertising for Indian cricket

When it comes to social media interactions, Netflix performs well as usual in an international brand comparison

Other countries, other sports: cricket is extremely popular in India, which Vodafone quickly took advantage of to strengthen its social media presence with various fan campaigns during the Indian Premier League. The concept worked: The increase in interactions for Vodafone in October was an astronomical 1000 percent. It also went well for Chanel and Facebook, but as usual, no brand comes close to Netflix.

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