United by Music – in front of and behind the scenes: Superunion from London, together with Starlight Creative from Kiev, designed the visual of the Eurovision Song Contest 2023 and evokes love and togetherness in it.
At the Eurovision Song Contest 2022, the European community set an example and helped Ukrainian Kalush Orchestra with their votes to a spectacular victory.
Actually he should Eurovision Song Contest 2023 am May 9 according to the regulations in Ukraine.
Since that is of course not possible, he is in Great Britain aligned, an enthusiastic ESC country that was able to score again after a long time and took second place last year with its »Space Man« Sam Ryder.
160 million viewers will turn their gaze to Liverpool on May 9th and follow the spectacle, albeit with less glitter this year.
At least that’s what the London agency Superunion, which together with Starlight Creative from Kyiv designed this year’s visual, calling it almost “brutally simple.”
Love instead of Las Vegas glam
Because the visual 2023 relies on the power of love and this year’s motto »United by Music«.
From the Colors Ukraine and Great Britain it was created, which at the same time also expresses the joy and diversity that the Eurovision Song Contest stands for.
As a font was the Font »Penny Lane« selected, inspired by Liverpool’s cast-iron street signs.
At the same time also played in the design research results a reel that shows how human hearts synchronize and beat in unison when experiencing music together, says Superunion. They are now whirling out into the world in full force, “millions of hearts beating as one,” as the BBC, which is broadcasting the contest, put it somewhat pathetically.
Power of creativity – and music
The Starlight Creative agency from Kiev, on the other hand, which has meanwhile also been able to open a branch in the USA, not only emphasizes how creativity and music have the power to »unite and inspire« but also how proud it is to be »part of a creative teams for such an important musical event that we are more than ever than global community have to come together«, as CEO Olena Martynova says.
»For Starlight it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical skills and create something that is ours strength and the power of unity appreciates.«
The visual design is not only played out digitally, but also gradually in Liverpool. At the same time it will Setdesign of the Eurovision Song Contest 2023.
Keywords: corporate identity, visual design
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