Reach Global Marketing has been appointed to enhance the Visit Virginia Beach brand presence in Canada and showcase the destination’s beach culture and warm hospitality to Canadians.
“Canada is experiencing an unprecedented increase in the number of travelers wishing to explore the world beyond our borders,” said Charmaine Singh, President and CEO of Reach Global Marketing.
“Virginia Beach is home to many incredible events and activities that will generate great interest in Canada. We see that Canadians take a lot of trips, especially by road, and we want to position Virginia Beach as an easily accessible and essential destination for their next vacation. »
With its serene coastal vibe, quaint neighborhoods, pristine beaches and natural beauty, Virginia Beach offers Canadians an ideal destination for relaxation, adventure and exploration, the agency argues.
“The destination offers visitors a wealth of dining options to indulge in, with a particular focus on delicious fresh-caught seafood from the warm waters of the ocean. »
“Canada is an extremely important market for us,” said Kelli Norman, acting vice president of tourism marketing and sales at the Virginia Beach Conventions & Visitors Bureau.
“We have been in this market for 30 years now and are extremely pleased to partner with Reach Global Marketing to take the Visit Virginia Beach brand to the next level. »
As a drive-in destination from Ontario and Quebec, Virginia Beach is an idyllic destination for a memorable and scenic road trip vacation.
Reach Global Marketing will be responsible for bringing Virginia Beach to Canadians through the promotion of an extensive calendar of events and tailored itineraries.
Particular attention will be paid to experiences and accommodations that promote the preservation of the environment.
2023-05-16 21:25:30
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