Virtual tour of discovery

But that’s not all: The technology combines the scanned rooms into a large whole, so that customers can get an overall view. The so-called Dollhouse effect makes it possible. In this dollhouse view, the building as a whole can be viewed and rotated in cross-section and from all angles. This is where the difference to ordinary 360-degree shots becomes clear. Information points offer additional added value. At selected positions, additional content is conveyed and guides visitors through the virtual showroom. In this way, companies can point out special highlights and promotions.

Easier buying decision

A 3D showroom is a highly attractive and innovative marketing tool – for all those for whom their space is an important part. Hotels, conference and event locations, but also retail companies that want to present their sales space, real estate agents and companies as well as doctors who want to show their practices are predestined.

Buying decisions are always about trust. And this is exactly what the pre-tour creates thanks to its authentic and transparent presentation, which significantly lowers the inhibition threshold for a visit. This saves both companies and customers time and takes interested parties a big step in the decision-making process, the customer journey.

Innovative employer advertising

As a target group, companies are not only interested in customers, but also new employees. With a 3D showroom, employers can give their potential employees an authentic impression of their future work environment and thus present themselves as an attractive company. Virtual tours are ideally placed where applicants find out about an employer: on the career website, on the company’s own social media channels or as an eye-catcher at the trade fair stand – the areas of application are diverse.

Attention guaranteed

A modern and meaningful website will of course only be useful if it is also visited by customers. The same applies to the 3D showroom. Where else should customers find out about the new online offering? As always, do good and talk about it. In other words, the 3D showroom should be actively promoted so that as many people as possible can see it. The corresponding reach and attention can be ensured via the channels of the Main Post media group. For example, companies have the opportunity to actively advertise their virtual tour on mainpost.de or to attract new visitors to their 3D showroom via the social media channels of “Experience Wrzburg” and “Schweinfurt City”. MainKonzept’s consultants work with companies to develop the right advertising strategy for them and are available to answer questions about their 3D showroom at any time.