Updated July 24, 2020, 12:15 p.m.
A video from a Migros branch went viral on TikTok. A customer apparently had the barcode of his Cumulus card tattooed on his arm and scanned it in at a self-service checkout.
Cumulus, Migros’ bonus program, obviously also works as a tattoo. A viral video on TikTok shows a young man who first scans a banana at a self-service checkout. Then he scans his Cumulus barcode – not from the card, but apparently from a tattoo on his left arm.
The following message then appears on the cash register display: “Cumulus card successfully entered”. The inscription “100% Migroskind” is emblazoned above the video, the video has already been viewed over 475,000 times.
“The tattoo is not real”
The clip is from two men; Pascal Scherrer filmed, the protagonist is Jan Janutin, how “20min.ch” reported. “The tattoo is not real,” Scherrer explains to the news portal. “We used a normal printer to print the barcode on a special film.” With a little water, the tattoo with the code could then be pressed onto the skin.
The barcode was scanned smoothly. “But none of us intend to get the Cumulus code permanently,” assures Scherrer. Because he is not a 100% Migros child. “We could just as well have made the video in Coop, but we only had one Cumulus card,” he explains.
“We still have a few such weird ideas,” says Pascal Scherrer. The two men would have asked themselves whether someone would really get a tattoo like this. After all, digitization has gone so far that “people can sometimes have chips implanted”.
Migros: “We are proud to have such great customers”
The two men would not have expected the great success. Migros himself takes the video with humor. “We had to laugh when we saw the video,” said spokesman Tristan Cerf. “We are proud to have such great customers.”
Migros have the two on TikTok contacted to send them a gift card. So far, however, they have not yet reported back.
© 1&1 Mail & Media/spot on news
More than 2.3 million users follow 18-year-old Laura Sophie on the TikTok video portal. However, she does not rely on social media for her professional future. Laura Sophie passed her Abitur exam in a gym – and then releases frustration on Instagram.
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