Original title: Vipshop will be fined 3 million yuan for violating the “Unfair Competition Law” and will be fully rectified
Leidi Net Rakuten reported on February 8
Among e-commerce companies, although Vipshop is not large in scale, it suffers many penalties.
In January 2021, the State Administration of Market Supervision filed an investigation into Vipshop’s suspected unfair competition conduct in accordance with the law.
According to investigations, from August to December 2020, Vipshop will develop and use inspection systems to obtain competitive advantages and trading opportunities, obtain information on brand operators that are also on the shelves of the company and other companies, and use the supplier platform system , Intelligent networking engines, operating middle stations, etc. provide technical means, by influencing user choices and limiting flow, shielding, product off-shelf, etc., reduce the consumption attention, traffic and transaction opportunities of brand operators, and limit brand operators’ Sales channels have hindered and disrupted the normal operation of network products and services legally provided by brand operators and other operators, violated the principles of voluntariness, equality, fairness, and good faith, disrupted the order of fair competition, and violated the According to Article 12 of the Fair Competition Law.
On February 8, 2021, the State Administration of Market Supervision made an administrative penalty decision on Vipshop (China) Co., Ltd. in accordance with the law, with a penalty amount of 3 million yuan.
Regarding the punishment, Vipshop stated that it has received the administrative penalty decision of the State Administration of Market Supervision for violating the “Anti-Unfair Competition Law”. Vipshop has no objection to the illegal facts contained in the administrative penalty decision and accepts The administrative penalty decision will be implemented in a timely manner, and comprehensive rectification will be carried out in accordance with the requirements of the State Administration for Market Regulation and the provisions of the Anti-Unfair Competition Law. Vipshop will take this as a warning to comprehensively strengthen the company’s business compliance management, maintain a fair and competitive market order, and protect the interests of consumers.
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