Autohaus Schiffner: A Legacy of automotive Excellence in Austria
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Nestled in the picturesque town of Bad Aussee, Austria, Autohaus Schiffner stands as a testament to family dedication and automotive expertise.This renowned dealership, located in the heart of the Styrian Salzkammergut, boasts a rich history spanning decades, evolving from a humble beginning to a thriving enterprise.
The story begins in the 1950s with sepp Schiffner, the grandfather of the current managing director, Ing. Christian Schiffner.Sepp’s entrepreneurial spirit laid the foundation, initially trading DKW vehicles. This early foray into the automotive world set the stage for the family’s enduring legacy.
A Timeline of Growth and innovation
- 1967: Herbert and Christine Schiffner took the reins, adding Renault to their offerings and establishing a strong presence on Altausseerstrasse.
- 1970: The dealership relocated to its current location on Grundlseerstrasse, expanding its brand portfolio to include Alfa Romeo and Peugeot. By 1982, the focus shifted exclusively to Renault.
- 1990: A meaningful upgrade saw the addition of a new body shop and paint facility, with Nissan joining the lineup and establishing its showroom on the lower floor.
- 2001: Customer convenience took center stage with the construction of a covered used car area, providing weather-protected viewing for both new and pre-owned vehicles.
- 2002: Ing. Christian Schiffner, alongside his wife Elisabeth, took over the management from his father, ushering in a new era of leadership.
- 2005: Autohaus Schiffner became an official Nissan dealer for sales and service.
- 2006: Dacia joined the family of brands offered for sales and service.
- 2007: Further expansion included an additional used car area across from the main facility.
- 2011: Ing. Christian Schiffner achieved a significant professional milestone, becoming a sworn and court-certified expert.
- 2014: Anna Schiffner, representing the fourth generation, joined the family business.
- 2017: Autohaus Schiffner celebrated its 50th anniversary, a remarkable achievement reflecting enduring success.
- 2019: Improvements continued with the expansion of the car wash and delivery area.
- 2021: Florian Kupfer, Anna’s partner, joined the team, bringing fresh perspectives and expertise.
- 2021: Suzuki became another brand added to their sales and service offerings.
- 2022: New covered exhibition areas were constructed for both Suzuki and used cars.
- 2024: Florian Kupfer achieved a significant professional accomplishment by passing his master’s examination.
Autohaus Schiffner’s commitment to quality and customer satisfaction is evident in its continuous growth and adaptation to the ever-evolving automotive landscape. Their dedication to providing extraordinary service has solidified their position as a leading dealership in the region, a legacy built on family values and a passion for automobiles.
Autohaus Schiffner: A Legacy of Family and Automotive Excellence in Austria
For over 50 years, Autohaus Schiffner has been a pillar of the Bad Aussee community, built on a foundation of family values and a commitment to providing exceptional service in the automotive industry. Their multi-generational story is interwoven with the evolution of the Austrian auto market, offering insights into the dedication required to thrive in a dynamic industry. We spoke with automotive historian Dr. Andreas Gruber about Autohaus Schiffner’s journey and the factors behind their enduring success.
From Humble Beginnings to a Multi-Brand Dealership
World Today news: Dr. Gruber, Autohaus Schiffner’s story spans decades. Can you tell us about their beginnings and how they navigated the early years?
dr. Andreas Gruber: It all started in the 1950s with Sepp Schiffner, driven by an entrepreneurial spirit. Like many triumphant dealerships, they began modestly, trading DKW vehicles. The key to their early success lies in Sepp’s dedication to customer service and building lasting relationships within the community. His son, Herbert, and daughter-in-law Christine took over in 1967, expanding their offerings to include Renault.This strategic move helped solidify their presence in a growing market.
Adapting to Change and Embracing New Brands
World Today News: The automotive industry is constantly changing. How has Autohaus Schiffner adapted to new trends and technologies over the years?
Dr. Andreas gruber: Adaptability is central to their longevity. Recognizing the need for expansion, they moved to their current location on Grundlseerstrasse in 1970, broadening their portfolio to include Alfa Romeo and Peugeot. By the 1980s, the focus shifted to Renault, demonstrating their ability to identify and concentrate on successful partnerships.This pattern continued with the addition of Nissan, Dacia, Suzuki, and most recently, a commitment to providing electric vehicle options. Their willingness to evolve with the times is truly commendable.
The Importance of Family Values and Succession Planning
World Today News: Their multi-generational structure is noteworthy. What role do you think family values have played in their success?
Dr. Andreas Gruber: Family traditions and values are the cornerstone of Autohaus Schiffner.Christian Schiffner, the current managing director, embodies this ethos. He, along with his wife Elisabeth, took over the reins in 2002, ensuring a smooth transition and continuity.The inclusion of the fourth generation, with Anna Schiffner joining the business, further demonstrates their commitment to a family legacy.This long-term vision sets them apart.
Looking Ahead: The Future of Autohaus Schiffner
World Today News: What can we expect from Autohaus Schiffner in the coming years?
Dr. Andreas Gruber: Autohaus Schiffner is poised for continued success. Their dedication to customer satisfaction, combined with their embrace of new technologies and brands, ensures they will remain a leading dealership. Florian Kupfer’s recent master’s degree accomplishment underscores their dedication to investing in talented individuals who will shape the future of the business. I believe their commitment to excellence and their passion for automobiles will continue to drive their success for generations to come.
