April 21, 2020
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The Viennese marketing data start-up Adverity has raised $ 30 million from investors for international expansion. The US fund Sapphire Ventures took the lead in this financing round, the other existing investors in aws Gründerfonds, Felix Capital, Mangrove Capital Partners and SAP.iO also followed suit.
The marketing data platform founded four years ago has already received $ 50 million from investors. In 2019, the number of employees was increased from 75 to 115. With the standardized evaluation and presentation of marketing data, Adverity wants to support companies and agencies in the implementation of the marketing strategy. Customers include Ikea, Red Bull, MediaCom and Unilever.
“We are confident that with the support of Sapphire Ventures, we will further accelerate our company growth and help companies to succeed through the added value from data,” said Adverity co-founder and CEO Alexander Igelsböck on Tuesday.
The growth injection for Adverity is the second highest start-up financing of the year in Austria. The construction app company Planradar received more than 30 million euros from investors at the beginning of March, and the Vienna Internet marketplace refurbed received around 16 million euros in mid-March.
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