This year’s Market Communication Day of the Advertising and Market Communications Division of the Vienna Chamber of Commerce will take place on October 8, 2024 in the ODEON Theater under the general motto “It’s still all about the Big Idea”. The industry event is conceived, planned and implemented by the communications agency MOMENTUM Vienna – in close coordination with a corresponding steering group of the Vienna Advertising and Marketing Communications Division, consisting of Chairman Jürgen Bauer, Deputy Chairman André Reininger, Eva Mandl, Konrad Maric and Managing Director Werner Neudorfer.
International keynotes on the status quo of AI in advertising
“This year’s Market Communication Day will also focus on the topic of artificial intelligence. For us as the Vienna Advertising and Market Communications Specialist Group, it is very important to see how the many innovative AI applications affect our everyday work and what new opportunities are opening up thanks to the exciting new AI tools,” explain Jürgen Bauer, Chairman of the Vienna Advertising and Market Communications Specialist Group, and André Reininger, Deputy Chairman of the Advertising and Market Communications Specialist Group: “The good news: Artificial intelligence has not led to the personnel cuts in advertising agencies and marketing departments that have been proclaimed here and there. On the contrary, the diverse new opportunities that advertising and market communication now offer thanks to AI have actually led to completely new fields of activity opening up in the creative industries.”
With Alexandra Wudel and David Stephan, the organizers have engaged two exciting top keynoters for the Market Communication Day, who will examine the topic of artificial intelligence in advertising and market communication from very different angles in their keynotes.
Alexandra Wudel is the founder/CEO of FemAI and was awarded the “AI Person of the Year 2024” award. She is committed to an ecologically and socially just future for AI. With FemAI, Wudel aims to ensure society’s trust in responsible AI in Europe and to give Generation GPT a voice. She also played a central role in developing ethical AI guidelines for the Federal Foreign Office in Berlin, the United Nations and the German Bundestag.
David Stephan is CEO and co-founder of the German advertising agency David+Martin. In 2020, the agency, founded by David Stephan and Martin Eggert in 2015, was named Agency of the Year in Germany by the renowned trade media “w&v” and is currently one of the fastest growing advertising agencies in Germany – in 2024 alone, the agency will increase its fee revenue by 30 percent. David+Martin has developed campaigns for Süddeutsche Zeitung, Burger King, Rittersport, Fielmann, Rauch, Netflix, BMW, Müller Milchreis, Gerolsteiner, Guhl, Huk Coburg, Dextro Energy, König Pilsener, Otto Bock, ING, Bitpanda and Warsteiner.
Must-attend event for advertising and marketing communication professionals
“The exciting and inspiring transfer of specialist knowledge with our own conference brands is one of our central pillars at MOMENTUM Vienna. When a relevant institution such as the Vienna Advertising and Marketing Communications Group hires us to implement their Market Communications Day for the third time, we are extremely honored and show that we are on the right track with our own conferences,” explain Maximilian Mondel and Bernd Platzer, the two co-founders of MOMENTUM Vienna, adding: “Market Communications Day is designed as a must-attend event for advertising and marketing communications professionals in Vienna and this year focuses on two top international speakers from Germany who will provide exciting insights and stimulating thought processes on October 8, 2024 from 5:30 p.m. in the ODEON Theater on Taborstrasse in 1020 Vienna.”
Registration for the free Market Communication Day of the Vienna Advertising and Market Communications Division is possible here:
