| Janet Teplik
|
17.09.2024
Under the motto “It’s still all about the big idea”, the trade association invites you to the Odeon Theater in Vienna on October 8th to experience the day of brand communication together.
Die Advertising and Marketing Communications Division Vienna invites you again this year to one of the industry’s main annual events. This time the Market Communication Day on 8 October in Vienna Odeon-Theater This year’s motto is “It’s still about the big idea”. The 2024 event will therefore be all about creative ideas, which remain the heart of advertising and market communication even in a technology-driven world, according to the press release.
Rethinking the use of AI
Despite the growing enthusiasm and increased use of technical innovations such as generative artificial intelligence (AI), the Market Communication Day This year the unchanged importance of “Big Ideas” as they are the key factor for successful communication.
“Market Communication Day is the most important event in our industry and offers a unique platform to discuss the future of advertising. Especially in times when technology is taking up more and more space, it is crucial to focus on the creative power of big ideas,” emphasises Jürgen BauerChairman of the specialist group.
He is obliged André Reininger, Deputy Chairman: “Artificial intelligence may support us, but it will never replace our innovative spirit. The theme of this year’s Market Communication Day reminds us that the best ideas are born not only from data, but also from creative visions.”
Interested parties can contact this link register for the event.
