VIDEO Varese, at the petrol station in via Sanvito you get your fill of … dialect – Varesenoi.it

The videos of Eni distributors who, for a few days, in all regions of Italy, have been speaking in the local dialect are making the rounds of the web.

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At the historic Eni petrol station in via Sanvito in Varese, many motorists are pleasantly taken aback, when the voice of the self service responds in dialect.

“This initiative – they explained on Eni’s website – was started in the context of the technological evolution of service station terminals, because the vernacular language is one of the traditions that distinguish the territories and helps to create a sense of belonging, often offering expressions capable of expressing lightness, irony and immediacy that come used with ease in the family and in informal contexts by most Italians “.

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The service is active in all Eni stations: a gimmick that made many smile, even if in this period when refueling, in the face of price increases, there is certainly little to smile …

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