Video tip: Imke Jendrosch from Ergo discusses the importance of providing evidence in marketing

Video tip: It’s important to “provide evidence, especially to people who don’t yet experience us,” in commercials Imke Jendrosch, global marketing director of the insurer Ergo, in conversation with Tobias Lammert on “20 Minutes With”. Sponsorship is not just about awareness, but about “access to a community that we address at a time when great emotions are at stake.”
youtube.com (20-Min-Video)