(AFP) – Subscribers to video streaming platforms spend an average of just over 15 euros per month, a budget that would hardly impact a multiplication of offers or a variation in prices for fans of films and series, according to a report of the CSA and of the Hadopi published Tuesday.
Since the arrival in France of Netflix in 2014, the consumption of these platforms has followed “an upward trend”, accelerated by confinements and curfews linked to the health crisis, recall the Superior Council of Audiovisual (CSA) and the High Authority for the Dissemination of Works and the Protection of Rights on the Internet (Hadopi).
In spring 2020, 46% of French internet users had access to at least one legal offer in their home (compared to 36% in 2019), i.e. more than 22 million French people.
The number of available services increased from 63 in 2017 to 78 in 2020, with the launch of Apple TV + in November 2019 and Disney + in April 2020.
Further proof of their success, the turnover of SVOD platforms has multiplied by 10 since 2015 to reach 851 million euros in 2019, according to data from the National Cinema Center (CNC), and would exceed “1.2 billion euros in 2020 “.
Overall, the average monthly expenditure of subscribers to a SVOD service amounts to just over 15 euros.
According to various scenarios of multiplication of offers or variation in prices, subscribers to cinema and series offers are “not very sensitive” to such changes, with a share of subscribers and expenses varying “in small proportions”. .
Proof that the fictional consumer “adapts” to “keep his budget constant”, in particular thanks to the possibility of easily unsubscribing and the sharing of accounts.
Likewise, “illegal practices vary little according to the number of offers”, reflecting “growing satisfaction with legal offers”.
Conversely, the impact is stronger among subscribers to sports offers, with rising prices leading, for example, to a decrease in the number of subscribers but an increase in spending, the most passionate spectators being ready to put the price to follow the competitions.
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