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NEW YORK – Milton Glaser, the graphic designer who created the world famous “I ♥ NY” logo in the 1970s to this day, hasn’t really made a lot of money around it since.
“I was paid $ 2000 for the execution and mechanical costs to design it, but that’s the only money I’ve ever made around it, Milton Glaser said to our colleagues at HuffPost US. And I was very happy to do it, and very happy to see what has happened to it since. “
The logo was first used in 1977 to promote tourism in New York City, when the city had a very bad reputation at that time, between insecurity and filth. Now, the logo appears on mugs, T-shirts, caps and hundreds of other merchandise sold in the Big Apple but also around the world.
“There was a time (in the 70s, editor’s note) where people were leaving the city, because everything had become so dark and dangerous, Milton Glaser again testifies. And then they (New York City, editor’s note) started the campaign … It was certainly only one symbol among many, but this logo was the most visible and the most powerful for the conscience. And the fact that I have something to do with it makes me very, very happy today. “
»See his interview in the video at the top of the article
Milton Glaser made the talk this week, returning with a new logo, dedicated to the fight against global warming. “It’s Not Warming, It’s Dying” and its black badges were created to raise awareness about the dangers of climate change on the environment.
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