For Easter, Josepha Blé, Chocolates Josepha organizes a game to win a gold and a silver medal. The winning tickets will be hidden in his productions.
What if a chocolate egg, bell or hen could bring you a few hundred euros? This is what Josepha Ble, chocolatier and manager of the Les Chocolats de Josepha shop, located on rue Victor Hugo, is offering you for the first time. . On the occasion of the Easter holidays, you decided to win two medals, one in silver worth 150 euros and one in gold valued at 480 euros. These jewels were crafted by the meticulous know-how of jeweler Annick Boussière, of the Idée Précieuse boutique.
“It was important for me to work with an inner-city jeweler for the local part. These lockets can be fitted as a chain and can be engraved as they will be offered in blank. In this way everyone is free to do what he wants! “, Explains Josepha Blé, in her study,“ in a hurry ”a few days before the Easter holidays. With this game, the chocolatier wanted to “mark the occasion”, “re-evaluate the fact of buying local and artisanal” and allow those who do not yet know the shop to come and discover its products.
“People aren’t there just to consume”
“And then, we wanted to revitalize and boost the Easter concept a bit, but also and above all to thank the loyalty of our customers who need this type of recognition, I think. Today we feel more like a cash cow than anything else. But people aren’t there just to consume”, adds the shopkeeper, convinced that regular contact between customers and shopkeepers is “fundamental”.
But let’s get back to our medallions. The game is simple. It will be presented in the form of winning tickets. “Yes, these tickets will be hidden in medium games, so in chickens, bells and large eggs. The person who discovers the ticket will return to the shop and receive the corresponding medal”, explains Josepha Blé, who hopes that the Easter celebrations will be as successful as last year. “There we already have some action but often everything is decided in the last week. So, we don’t know if we’ll be in the same dynamic, but we’re getting ready anyway! And we will be ready, ”says the chocolatier.
