‘Viaplay’ returns to the Baltics with sports broadcasts in the Baltic streaming market

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The NENT Group announces that on March 9, 2021 it will launch Viaplay in all three Baltic countries, which is the next step in its ambitious global expansion process, and the company’s acquired rights to broadcast football tournaments of leading European clubs is a significant event in the Baltic streaming market. .

UEFA Champions League is the main competition of European club football, which brings together the continent ‘s 32 best teams and the best players from around the world. Baltic spectators will be able to follow the performance of Europe’s leading clubs and world football stars in the fight for the prestigious UEFA Champions League trophy.

Every season, the streaming site “Viaplay” will broadcast 138 UEFA Champions League games and 141 matches from the UEFA Europa League live, which is the second most important continental tournament among European clubs. In addition, “Viaplay” will offer 141 live games from the new UEFA European Conference League, where the clubs of the Baltic States – FC “Panevėžys”, FC “Sūduva” and FC “Kauno Žalgiris” (Lithuania) and FC “Liepāja”, FC RFS a “Valmiera FC “(Latvia), which together with two Estonian teams will qualify for the season of 2021. Selected games from all competitions will be shown and commented in the language of the respective country.

“By becoming the exclusive provider of the world’s most prestigious club football tournaments in the Baltics, we will change the rules of the game. The UEFA Champions League is a truly global event and enjoys immense popularity in all Baltic countries. “We will start working in the region to captivate viewers, innovate and take the lead so that our subscribers can enjoy both the highest level of live football and other sports,” said Anders Jensen, President and CEO of the NENT Group.

Guy Loran Epstein, UEFA’s Director of Marketing, said: “The NENT Group has long been a long-standing and valued UEFA partner and we are pleased that this partnership now covers Estonia, Latvia and Lithuania. fans throughout the Baltic region. “

Viaplay in the Baltic States will be offered in one paid package, including sports. The NENT Group has already granted exclusive rights to F-1 motorsport, NHL hockey and German Bundesliga football broadcasts in the Baltic States.

Over the next five years, the penetration of streaming services among households in the Baltic States is projected to increase from 15% to 50%, with an average annual increase of 40% in existing subscriptions.

Earlier this year, the NENT Group extended its exclusive rights to broadcast the UEFA Champions League in Denmark, and by 2024 acquired the rights to broadcast the UEFA Europa League and the UEFA Europa Conference League on the Swedish, Norwegian and Finnish markets. The NENT Group is the only broadcaster in the world to broadcast every UEFA Champions League season since the competition began in 1992.

The NENT team brings millions of fans closer to their favorite sports – every throw, every goal, every ground, every hit, every lap, and every time they do it again. Every year, the company displays more than 50,000 hours of the world’s best live sports on its streaming services and TV channels.

In the Nordic region, the NENT Group is entitled to the Premier League (Sweden, Norway, Denmark, Finland), IIHF the World Hockey Championships (Sweden, Norway, Denmark, Finland) and the Swedish men’s soccer national team qualifying competitions (Sweden) until 2028; NHL (Sweden, Norway, Denmark, Finland, Iceland) and FIS winter sports (Sweden, Norway, Denmark, Finland) until 2026; Bundesliga (Sweden, Norway, Denmark, Finland, Iceland) until 2025; and UEFA European League (Sweden, Norway, Finland), UEFA Champions League (Denmark) and Formula 1 (Sweden, Norway, Denmark, Finland, Iceland) until 2024. The company’s portfolio also includes IndyCar, NFL American football, boxing, UFC, tennis, basketball, handball and golf.

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