Palia will report to Gourav Rakshit while Ailawadi will report to Rahul Joshi
Media and entertainment network Viacom18 on Monday announced changes to its leadership team to focus on scaling and strengthening its digital and broadcast businesses. Leading the growth agenda of its digital subscription business, in his new role Ferzad Palia will lead all SVOD services (Voot Select and Voot Kids) and the international expansion of Voot and report to Gourav Rakshit, General Manager of Viacom18 Digital Ventures.
The network’s English youth, music and entertainment business will now be led by Anshul Ailawadi, former head of strategy and project management in the group CEO’s office. Ailawadi will report to Rahul Joshi, Managing Director of Network18, in his new role.
Palia has led the growth of the network’s youth, music and English entertainment businesses for the past 16 years. Most recently he launched Voot Select which has already run to add over a million subscribers in a year. He will now seek to develop in a coherent way the SVoD of Viacom18 and the international digital activities. Meanwhile, Ailawadi has played a key role in the growth of Viacom18 over the past six years.
Viacom18 made a foray into digital subscription businesses at the end of 2019 with Voot Kids which was closely followed by Voot Select launched in March 2020. Voot Select recently reported having acquired over a million subscribers at during its first year and although a late entrant into the category, it is the fastest growing. OTT service supported by a broadcaster. Viacom18’s youth, music and English entertainment portfolio includes channels such as MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity.
Viacom18 Media Pvt Ltd is a brand house that delivers cross-platform, multi-generational and multicultural brand experiences. Joint venture between TV18, which owns 51%, and ViacomCBS, with 49% of the capital, Viacom18 defines entertainment in India by touching the lives of people through its properties on the air, online, in the field, in store and in the cinema.
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