Via Outlets Seville expands to better accommodate Moroccans

Via Outlets intends to transform this center into the “most exciting premium shopping space in Andalusia”, according to its commercial director in Spain, David Kervyn. This extension will give a new face to the current commercial area, with the entry of 17 new national and international operators. The project, designed by L35 Architects, aims to increase the capacity of the center by almost 20%, which will eventually be able to accommodate 80 stores over a total area of ​​18,396.6 square meters.

The end of the works is scheduled for the last quarter of 2023. The project will generate 150 direct jobs and contribute as much as possible to the revitalization of the regional economy, assured Kervyn, recalling that Via Outlet operates another shopping center in Mallorca in Spain and two others in Portugal, in Porto and Lisbon. In all, the group is present in 9 countries where it has opened 11 centers and more than 1,100 stores.

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Seville is a fashionable urban destination, as it has shown over the past five years, underline the group’s managers who are convinced that they have made the right choice with Seville “whose tourist influx is rising thanks to the improvement air connectivity and the success of its tourism promotion”. In 2019, Via Outlets recorded its best year in terms of global sales and footfall, with more than 1.160 billion euros and growth of almost 9% compared to the previous year.

The center of Seville reached 2 million visitors in 2019. “Our forecast is now positive, since we expect flows similar to those of 2019”, they explain, pointing out that Moroccan customers have strongly contributed to this result before the pandemic. .

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