Instagram – also with AI support
Social Media Marketing – Low-Budget-Strategien
The current social and economic conditions can be transparently described using the model of a BANI world: They are b:rittle (fragile), a:nxious (anxious), n:on-linear (non-linear) and i:ncomprehensible (incomprehensible). In this respect, marketing campaigns in particular, which traditionally rely on a certain “calculability of the market”, carry a considerable risk of failure.
In social media marketing – especially on Instagram – such proactivity will ideally be geared towards low-budget strategies. On the one hand, suitable tools such as Canva can be used for this. On the other hand, the targeted use of word- and image-creating artificial intelligence makes it possible to reduce relevant “production costs” considerably. Inexpensive professional tools, such as the Serif Affinity Suite, are also driving this approach.
Following the example of a “Let’s play” in the so-called gamer scene, this online event aims to present effective application scenarios. By using numerous practical examples to demonstrate the possibilities and limitations of cost-effective approaches in social media marketing in a “playful” way, the participants should receive reliable impulses for optimizing their own procedures – Let’s play and be surprised! – Compact course (Level 1 to 2) –
Highlights:
- Social media marketing with Instagram & Co.
- Photography and videography as partial aspects
- Texts – “Information and emotion carriers”
- Free and inexpensive apps for professional use
- BONUS: AI for advertising and selling – curse or blessing?
