Vertical video, which is shot with a smartphone, is all the rage on Radio-Canada’s news service platforms. It’s hipit’s fresh and can be consumed quickly, with an iPhone in one hand and a matcha latte in the other.
Published at 2:45 a.m. Updated at 7:15 a.m.
The top 25 of the most viewed videos on the public broadcaster’s digital platforms consists mainly of these very short clips, inspired by the formats pushed by the social networks TikTok and Instagram. The journalists adopt a more relaxed tone than in a regular report, without neglecting the accuracy of the facts, obviously.
PHOTO PROVIDED BY RADIO-CANADA
Olivier Arbour-Masse and Julia Pagé are at the helm of What’s going on?several excerpts of which are published in vertical format on apps like TikTok and Instagram.
Vertical vlog-style video, perfectly suited to mobile phones, is also a hit for a very simple and practical reason: people under 40 are reluctant to turn their cell phones sideways to watch audiovisual content, notes Jean-François Rioux, general manager of regional media at Radio-Canada.
If it’s filmed horizontally, forget it, the “young” twenty-something or thirty-something skips to the next video. It’s as simple as that. On the iPhone, only the thumb moves, and no other fingers on the hand can be used, you know that.
Fortunately, traditional information is not suffering from the meteoric rise of the digital component. In fact, these two poles feed off each other and exchange traffic. In one year, the TV news 10 p.m. newscast, hosted by Céline Galipeau, saw its audience ratings jump by 9%. Patrice Roy’s 6 p.m. newscast also rose by 9% in the Numeris polls.
Which shows that these major news events, whose death has been announced more than once, still attract hundreds of thousands of viewers, who have not necessarily spent the day in front of a computer or tablet.
The eventful summer has boosted the ratings of the 24-hour news channel RDI. When Jasper burns, when water pipes explode or when a shooter hits Republican candidate Donald Trump in the middle of a partisan rally, “people are there,” notes Radio-Canada’s general director of news, Luce Julien. These major events are experienced live, on a big television screen. The average age of an RDI customer is around 59. This is not someone who is passionate about vertical video, let’s say.
The November 5 U.S. presidential election will eat up even more airtime in the coming weeks. And no, this is not a trip sharp journalists disconnected from reality: viewers ingest an impressive quantity of information about this confrontation between Kamala Harris and Donald Trump.
“I have rarely seen so much interest in American politics,” notes anchor Patrice Roy. His colleague Céline Galipeau adds: “Everyone knows that this election will have a global impact.”
At the helm of 24/60 For a 17th season, Anne-Marie Dussault is also covering the Democratic convention for RDI until Thursday evening. “Nothing is decided, there is real suspense in this election,” notes Anne-Marie Dussault.
-
PHOTO PROVIDED BY RADIO-CANADA
Anne-Marie Dussault will host 24/60 for a 17th season.
-
PHOTO PROVIDED BY RADIO-CANADA
Alec Castonguay will open The agenda on RDI at 9 a.m.
-
PHOTO PROVIDED BY RADIO-CANADA
Céline Galipeau remains at the helm of the 10 p.m. news.
-
PHOTO PROVIDED BY RADIO-CANADA
The public will also find Patrice Roy at 6 p.m.
-
PHOTO PROVIDED BY RADIO-CANADA
Caroline Lacroix and Myriam Fehmiu form the duo at the helm of The grocery store.
1/5
Also for politics addicts, Alec Castonguay will open The agenda on RDI at 9 a.m. starting Tuesday, September 3. A daily half-hour to dissect the hot political topics of the day and analyze them with experts like Véronique Hivon and Gilles Duceppe. Don’t panic: Alec Castonguay will continue to host Midi info at 95.1 FM.
Speaking of 95.1 FM, Marie-Louise Arsenault carries her set from Anything can happen to RDI, which will relay the first two hours between 7 p.m. and 9 p.m. starting October 12. On the radio, Anything can happenwhich I listen to religiously, keeps its regular slot of aperitif, between 4 p.m. and 7 p.m. It’s never boring.
In the public affairs department, Caroline Lacroix joins Myriam Fehmiu to make The grocery storeWednesdays at 7:30 p.m. One of the magazine’s most viewed videos The grocery store on social networks lasts 60 seconds and is called “Keeping your bread in the fridge, a good idea?” Answer: no, this is the worst place to put your loaf, which will absorb too much moisture.
On the side ofInvestigation (Thursday at 9 p.m.), the team is putting together a report on the death of Quebec entrepreneur Daniel Langlois and his partner Dominique Marchand, murdered in Dominica on December 1, 2023.
HAS The bill (Tuesday at 7:30 p.m.), host François Sanche will present in the fall an incursion into the heart of centers specializing in online scams. For those who loved reality TV The internsmanagement wants to bring her back, but not in the near future.
In the winter, Céline Galipeau and Christian Latreille will hold the reins of the docuseries Correspondents which, as its title indicates, will show the little-known facets of the profession of Radio-Canada’s foreign correspondents, namely Tamara Altéresco and Raphaël Bouvier-Auclair in Paris, Azeb Wolde-Giorghis and Frédéric Arnould in Washington, Marie-Ève Bédard in Istanbul as well as Philippe Leblanc in Asia.
Are these reporters afraid in a war zone? How is their family life organized? Do they feel like they do in the film? Sympathy for the Devilinspired by the novel by the flamboyant Paul Marchand?
Last riddle, in closing, another courtesy of The grocery store : A Drumstick ice cream cone, is it true that it doesn’t melt, as we saw on TikTok? Let’s vote!
