“Otb and Renzo Rosso they funded the restoration of the Rialto Bridge bringing it back to its magnificence so that the world can enjoy it ”. The inscription is located on a plaque at the top of the Rialto Bridge, the oldest of the four that cross the Grand Canal, in Venice. The words are actually in English, to be better understood by tourists from all over the world who never fail to take a selfie in one of the most scenic spots of the city built on the sea.
The tribute therefore goes to the owner of the OTB and to the company itself. It is a form of thanks, also quite common in cases like these. What has fueled the controversy, however, are the size of the plate and the position, to say of some too prominent in what is one of the most famous places – not only – of the Serenissima.
What happened between Renzo Rosso and the Venetians who didn’t like the plaque
The Venetian association Venessia.com was among the first to protest against the license plate. Others were then added to the first items, but with always similar reasons: the homage to the entrepreneur and to society would in fact be too much tacky, too great, too advertising.
The new Rialto was inaugurated in the presence not only of Renzo Rosso, who in 2012 It was awarded the works of restoration for a figure of 5 million in exchange for the plaque and spaces, but also for the minister Massimo Garavaglia, the patriarch Francesco Moraglia, the mayor of Venice Luigi Brugnaro and the president of the Veneto Region, Luca Zaia. Actress Cristiana Capotondi and tenor Andrea Bocelli also took part in the ceremony.
The response of the owner of Otb: “Why don’t you do it?”
“Anything can be said except that that plaque has the intent or appearance of an advertisement. If anything, the proponents of the controversy are riding it to gain visibility themselves ”. These the words of Renzo Rosso, who also specified that the invoice of the plate would have been decided by the Municipality of Venice and the Superintendency.
“There will always be someone who has something to say – the owner of Otb added – let’s look at the beauty of what has been done and to those who dispute I answer: why don’t you do it?”.
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