Veja arrives in New York. The duo at the head of the brand, Sébastien Kopp and François-Ghislain Morillon, fell in love with Nolita ten years ago in Manhattan. It is therefore in this district that they chose to set up their first American address, at 205 Mulberry Street, which opened on Wednesday.
In a few months, the eco-responsible label has taken a new turn by arriving on several fronts: launch of the Condor, its first technical running sneaker, in September before opening its very first store under the banner at the beginning of November in the Marais at Paris.
Shortly before, the two founders had announced in July the arrival of a general manager, Laura Browne, ex-Auchan Retail.
To design this New York store, Veja called on New York architect Paul Van Der Grient from WXY Studio. The goal: to conserve raw space. Uncluttered, the space is centered around white walls and furniture, brick walls and light wood floors. It is spread over an area of 250 square meters.
As in the Parisian store, two neon lights created by Brazilian artist Kleber Matheus punctuate the ceiling. Neon lights which, like the store, run on 100% renewable electricity supplied by Abest.
Today, Veja’s main markets are the United States, United Kingdom, France, Germany and Benelux. In 2018, turnover reached 34 million euros compared to 20 million euros in 2017.
The 50 million mark was announced as imminent. It was exceeded in 2019 since the brand achieved 65 million euros in turnover. An eco-responsible success story that has reached a milestone in recent years. To the point of becoming a benchmark in textiles, footwear and even beyond.
–
All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com
.
