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Vegan sandwich in Familie puts bad blood at Boerenbo …

The character Zjef is vegan

Photo: Family

The Boerenbond is displeased that the soap Family served a vegan sandwich. The episode was made in collaboration with Gaia. Neither Gaia nor VTM see the problem, De Morgen writes.

You would think that after all the murders, suicides and rapes, all controversies in Family have already been broached. Not at all, it turns out. The Boerenbond is dismayed about a vegan sandwich that was served with an anti-meat message, propagated by the vegan character Zjef. Zjef emphasizes in the episode how veganism has numerous benefits for humans and animals. At the end of the episode it becomes clear that the episode was also made in collaboration with Gaia. They do not see the problem. “The message that is being given is not very shocking,” says Gaia director Ann De Greef to De Morgen. “VLAM (the Flemish Center for Agricultural and Fisheries Marketing, ed.) Also regularly broadcasts commercials on TV to encourage people to consume more meat and dairy products, but with government money. We make use of the same possibilities. ” Incidentally, it is not the first time that Gaia shows up, as Faux Gras was previously served at the festive dinner of the Vandenbossche family.

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