Laffely considers customer proximity to be a core element of the Vaudoise strategy. A maximum of ten percent of all insured persons simply dealt with their insurance issues online, he said in an interview with the “CH Media” titles published on Friday.
Awareness should also increase with physical presence: “According to a survey we had done, we are 7th in the awareness ranking of insurance companies in Switzerland. Our long-term ambition is 5th place,” says Laffely.
In the past year, the premium volume for his insurance has increased by eight percent, said Laffely. “We are very satisfied. Today we have around 200,000 customers in German-speaking Switzerland.»
