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VanMoof is selling bicycles again: the A5 and S5

Customers can choose from the models S5 in A5, the company’s latest generation of bicycles.

CEO Eliott Wertheimer speaks of ‘a huge milestone’.

VanMoof went bankrupt last year, but was eventually able to make a new start thanks to an acquisition by LaVoie, an e-scooter manufacturer that falls under the British McLaren.

‘Built from the ground up’

Wertheimer said in a statement that VanMoof’s products and technologies have been analyzed and evaluated recently. Based on the results, the new bicycles have been ‘built from the ground up’.

Using data from thousands of bicycles, VanMoof and McLaren engineers have ensured that the mechanical systems work even under the toughest conditions.

Third parties do maintenance

But VanMoof has not only focused on selling new bicycles. For example, last month the company announced that it was thoroughly changing its working methods.

The company, which got into trouble because it did all repair work itself, now outsources this to third parties. VanMoof works together with bicycle makers at fifty locations in seven countries.

Finally, the CEO says that he is aware ‘that the coming years will be all about regaining trust’.

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