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Van Cleef & Arpels launches new Perlee items… Celebratory pop-up runs till twenty eighth

Submitted2024.07.08 14:25
Edit2024.07.08 14:25

French jewellery and watch maison Van Cleef & Arpels celebrated the launch of its new Perlee creations and introduced that the pop-up that opened on July 2 on the plaza on the primary flooring of Shinsegae Division Retailer Centum Metropolis shall be run to the twenty eighth.

The house and presentation of this pop-up was designed by French designer Arthur Hoffner, who has been with the Maison since 2018. He mixed geometrically formed facilities, window shows, and shifting areas to create a dynamic panorama to create The Perlee assortment, first launched in 2008, is a present of good mild created by coloured gold beads This 12 months, yellow, rose or white gold is mixed with diamonds and treasured stones to to create an excellent concord with the border of the beads, a glowing shine expands, once more finishing a dynamic and good silhouette. Together with creating countless continuity, these items replicate the creativity, heritage and experience of the Maison’s jewelry.

Gold beads, one of many Maison’s symbolic motifs, have adorned jewelery and watch items because the Nineteen Twenties. It additionally appeared as a central component within the Couscous and Bagatelle works launched in 1948, and particularly within the comedian fragment works of the ‘la boutique’ assortment created after the Sixties. From the second the primary Alhambra piece was created in 1968, gold beads surrounded the enduring clover-shaped motif and have become a signature image of Van Cleef & Arpels via the ages.

The newly launched Perli items are created with bracelets, rings and earrings, combining delicately matched gold beads with yellow gold, rose gold, and white gold glitter and appeal glowing diamonds. This pop-up will showcase new Perli merchandise, together with a Perli diamond bracelet and Perli diamond duo ring and earrings. These new items had been impressed by the Patrimonial Van Cleef & Arpels assortment, together with the Twist bracelet from 1965, the Signet ring from 1977, and the Tartelette earrings and ring from 1997. . All these works present the significance of gold beads as a symbolic motif in Masonic historical past.

This pop-up makes use of a motif that resembles gold beads, an emblem of the Perlee assortment, and affords Plinko Sport, Maze, and Hour Glass video games primarily based round a Ferris Wheel additionally offered, driving masses -visit her cheerful and vigorous journey via the world of the Perli assortment.

Reporter Park Jun-sik [email protected]

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