Jakarta, CNBC Indonesia – ABC brand batteries have been deeply rooted in Indonesian life. Due to the popularity of this battery, many foreign companies find it difficult to market their products.
The establishment of the ABC battery itself cannot be separated from the figure of Chandra Djojonegoro. Together with Chu Sok Sam, the two initially founded PT Everbright in 1959 in Medan. The company focuses on dry cell manufacturing.
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Then, in 1968, PT. International chemical industry or Intercallin. The company itself also serves foreign markets.
In 1996, PT. The international chemical industry has started producing AA / LR6 size alkaline batteries. In 2000, the company began manufacturing AAA / LR03 size alkaline batteries.
Currently, PT International Chemical Industry has made various variants of zinc-carbon batteries in sizes D, C, AA and AAA with different grades, namely Super Power, New Special, Standard and Economy.
To meet market demand, PT International Chemical Industry has factories in Jakarta and Surabaya. For the Surabaya plant, the manufacturing site is used for distribution to East Java and East Indonesia.
Meanwhile, for the management of the company, ABC is currently managed by Chandra Djojonegoro’s son, Husain Djojonegoro. In the Forbes ranking, Husain is included among the 50 richest people in Indonesia with a total wealth of $ 1.25 billion or around 18.1 trillion rupees.
(ha / ha)
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