Each vintage boutique has been carefully selected by Valentino. The main focus was on their own identity and offering a unique collection that represents the city and local culture. On April 18, the stores were ‘taken over’ by the Italian fashion house and have undergone a real transformation. What does that look like? Think of a Valentino Vintage display, custom facades and neon lights in the shape of the Valentino logo.
Sustainability
Valentino sees the initiative as a contribution to a more circular fashion industry. Sustainability is now an important theme for the fashion house, which is increasingly paying attention to environmental issues. For example, the brand has committed to being transparent in their procedures and practices to limit environmental impact. Valentino has also been fur-free since 2022.
So if you are soon in one of the above cities, be sure to stop by – who knows, you might find your vintage dream item. Own a vintage Valentino piece yourself? Then you can choose to participate in the initiative. Here read more about that.
2023-04-21 09:43:33
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