After three years of co-launching men’s and women’s clothing,Valentino Announced that it will officially return to Milan Men’s Wear Week in June this year to create a men’s exclusive fashion show stage.
The release show, named “Valentino The Narratives”, will be held at Università degli Studi di Milano Statale on June 16 at 2 pm Central European Time.
According to the latest WWD report, Valentino menswear accounts for 14% of the total turnover. CEO Jacopo Venturini regards it as a huge business opportunity in the market, so he decided to cancel the existing model of co-release of mens and womenswear, and decided to follow other fashion brands to adopt Men’s and women’s clothing are released separately, such as Gucci, Versace, Givenchy and Moschino, all of which are designed to help brand men’s clothing to have a clearer positioning in the market.
Valentino has 75 directly-operated stores around the world, of which 25 boutiques operate men’s clothing series in the form of shop-in-shop. Next year, it will expand the men’s clothing sales market in cities such as Paris, Shanghai, Nagoya, Wuhan and New York.
