Armani beauty has announced that its new face, the Brazilian model and activist Valentina Sampaio. Valentina joins the actresses Cate Blanchett, Zhong Chuxi, Adria Arjona, Alice Pagani and Greta Ferro; to the actors Ryan Reynolds, Jackson Yee e Nicholas Hoult; all types Barbara Palvin and Madisin Rian, which all embody Giorgio Armani’s vision of beauty in their own way.
Yesterday in London Valentina Sampaio represented Armani beauty for the first time at the award Harper’s Bazaar Women of the Year, of which the brand is the main sponsor. Valentina will be the protagonist of the campaigns Armani beauty 2022, shot by Swedish photographer Mikael Jansson. It will appear in particular in the new Lip Power campaign, Giorgio Armani’s latest lipstick.
Valentina Sampaio, first trans model of Victoria’s Secret e Sport Illustrated
Valentina Sampaio, born in Aquiraz, Brazil, on December 10th 1996 is a supermodel and actress, known for becoming the Victoria’s Secret’s first transgender model in August 2019 and being the first model to appear on the cover of Sports Illustrated Swimsuit Issue nel 2020.
Valentina Sampaio, model of records
Valentina Sampaio is a 26-year-old model who began her career in 2016 by parading at the San Paolo Fashion Week. She then appeared on Vogue Paris for the March 2017 issue, getting his first cover on Vogue. Since then she has been the protagonist of various covers on Vogue, She e Sports Illustrated. In November 2020 Giorgio Armani edited, as a guest, a special issue of Harper’s Bazaar Spagna in which Valentina Sampaio appeared on the cover together with Giorgio Armani himself. More recently it appeared in the calendario V&VMAN 2021, created in collaboration with Emporio Armani, on the occasion of the 40th anniversary of the brand.
Giorgio Armani: “Valentina Sampaio is my vision of beauty”
“Armani beauty is there my vision of what beauty should be today: meaningful and transversal. Just like my dresses, my beauty products aim to empower all women, regardless of their culture, country of origin or background. I am proud to have Valentina as the new face of Armani beauty: I admire hers will, his I commit and his determination. Valentina he is not afraid to speak and his words are important and touching, ”said Giorgio Armani.
Valentina Sampaio: “Grateful to Armani for welcoming diversity”
“I am so excited to join the Armani brand as a beauty face. As a trans woman, this collaboration represents an important milestone and a personal dream come true. Make-up has played a very significant role in my personal evolution and I am grateful to Armani beauty for welcoming diversity, fostering creative expression and empowering individual beauty”Said the model.
Valentina Sampaio, face of Armani Beauty
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