Valentin Berger, Head of Online Marketing Almdudler
For more than a year, Valentin Berger has been bringing his online experience to the Austrian manufacturer of alpine herb lemonade as Online Marketing Manager.
When he took office in September 2021, the Viennese already had extensive experience in the areas of e-commerce, social media and community management in Germany and abroad, which, according to Claus Hofmann-Credner, marketing director at Almdudler, made him the ideal candidate: “WWe are delighted to have Valentin Berger on board, a true expert in the field of digital customer travel. In the last year we have been able to successfully implement numerous projects with him, such as the relaunch of the Almdudler online shop. This enables our Almdudler fans to have the entire Almdudler range delivered throughout Europe within a few days.”
Focus on the moving image
StSince he started working, Berger has relied mainly on moving picture formats, such as reels in which, for example, recipe videos with Almdudler can be seen. “According to user habits, we currently mainly rely on moving image content in all online communication. As part of the product launch of Almdudler Zuckerfrei in the 0.35 glass refillable bottle, we also showed videos on TikTok for the first time,” concludes the online expert.
