VALENCIA. Valencia has teamed up with a ‘giant’ that specializes in stadium surveillance: Legends. The new ‘partner’ of the Mestalla club will be in charge of the spy work New Mestalla with the aim of improving the fan experience at the facility, it was born in 2008 with the New York Yankees and the Dallas Cowboys of the NFL to optimize financial support and hospitality of both franchises. Legends’ mission is to improve the stadium’s future fan experience, something that could include everything from assistance when choosing seats or getting to the stadium to managing VIP areas and boxes, among other things.
The work on the Nou Mestalla was stopped for more than fifteen years and the club has requested a building permit again, which has not yet been granted by the City Council, before that appeared willing resume construction within the legal period of six months since it has been granted and would be completed within a period of 30 to 42 months from the time it resumes.
Returning to Legends, it is a multinational group that has been owned by the Sixth Street investment group since 2021 – it acquired a majority holding in an operation that valued 100% of the capital at $1.35 one billion. and whose specialization includes the development of sports facilities. That is to say, within its business strategy Legends has several strong points in its optimization line such as VIP box sales, consulting, merchandising, hospitality or technological innovation.
The company, which is a reference in the sector, landed strongly in Europe, by leading several projects for major clubs on the continent such as Paris Saint-Germain, Tottenham, Real Madrid and FC Barcelona. In France, the company collaborated with the club in a commercial exploitation plan for the Parque de Los Príncipes and also in exploring land to build their own stadium in case they can buy the current one.
In Spain, Legends has signed collaborations with Barça, Real Madrid, Getafe and Sevilla. In the first two, Legends worked as a consultant to finance the Espai Barça and also to promote the project of remodeling the Santiago Bernabéu. His extensive experience extends as a consultant in the commercial use of the Coliseum or in the Sánchez Pizjuán design project to increase turnover.
With headquarters in Los Angeles, Dallas and New York, Legends International has extensive experience in iconic projects such as SoFi Stadium (Los Angeles), AT&T Stadium (Dallas) or Yankee Stadium (NYC), among others. Already in Europe, the group has offices in London, Liverpool, Madrid, Hamburg and Milan, and has worked with prestigious clubs and stadiums, such as the Etihad Stadium (Manchester), Old Trafford (Manchester ),
Tottenham Hotspur Stadium, the jewel in the crown
On the other hand, a special mention deserves the place of Valencia CF’s new ‘partner’ in the ‘Spurs’ stadium. In 2019, the Tottenham fiefdom went through a deep image wash with the challenge of generating new experiences for fans, becoming a place with activity, which exceeded the limit of the days when there were football matches. For example, in the The Tottenham Hotspur Stadium is where the NFL games held in the United Kingdom are played.
2024-05-09 04:31:38
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