After the storm, the bark beetle. The series of three VAIA People supports demonstrates the ability to transform difficulties into a beautiful opportunity
The ability to react and draw valuable lessons even from the most challenging situations found an excellent expression in the Alpine population of the Dolomites after the Vaia storm. Among the many initiatives, with the one of the same name capable of translating the wood of the many fallen trees into useful and symbolic objects.
Since the end of October five years ago, BCorp VAIA has set itself the objective of regenerating local territories and communities through a new model of circular economy capable of putting people and nature at the centre.
After VAIA Cube, the amplifier created from wood recovered from the storm, now comes People, one triad of supports to charging for electronic devices, with the ambition of being able to transform it into an ambassador of its circular economy model throughout the national territory.
Compared to the first product, however, there is a difference. VAIA People are not made from storm wood, but from that of the bark beetle, an insect that is damaging trees and is expected to affect around one hundred million in the next few years.
Design for good
The triad is composed of three objects of different sizes, respectively 23 cm, 18 cm and 13 cm. The largest designed as a support for charging a smartphone, the medium for earphones and finally the smallest for a smartwatch.
VAIA People objects will not be available individually but exclusively in sets of two pieces that can be assembled freely or with all three.
Behind its usefulness, the new supports also contain a particular design message, conceived in such a way as to leave the grain of the wood hit by the bark beetle visible, thus transforming it from a symbol of imperfection into an aesthetic element.
According to the designers, the three figures represent humanity and the bond that is created between the members of the VAIA community, nourished by trust, inclusiveness and respect. A more concrete message than one might imagine. For every VAIA People purchased, the company will plant a new tree respecting biodiversity.
Published on 9/11/2024
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