Greece takes the lead in vacationer arrivals from Australia, Canada and USA, as in these markets Greek locations are within the prime 15 for journeys overseas. In truth, because of this, the markets in query are thought-about clearly extra promising than different comparable, distant markets exterior of Europe, comparable to China and India.
The above discovering outcomes from an INSETE examine on “The profile of essential Greek tourism markets” for non-European markets, particularly the USA, Canada, China, India and Australia. It’s attribute that these markets in complete in 2019 and 2023 contributed not less than 11% of the full income of inbound tourism.
Concerning the international locations that the markets beneath examine are contemplating visiting within the subsequent 12 months, Greece ranks tenth for the Australian market (with 10%), eleventh for the Canadian market (with 8%) and twelfth place for the US market (with 9%). It’s price noting, nevertheless, that within the USA and Canada, the distinction in choice between Greece and the international locations main by one or two locations is minimal – simply 1 proportion level.
Greece is out of the top-15 from the markets of China and India
Close to the markets of China and India, Greece is exterior the top-15, in thirty third and thirty ninth place respectively, as these markets have primarily Asian locations within the first locations of choice. For People, in first place is Mexico, for Canadians the USA, for Chinese language and Indians Singapore and for Australians New Zealand. Within the subsequent 12 months, 57% of People plan to take a trip overseas, whereas the chances are considerably greater in different markets, with Canada at 71%, China at 63%, India at 71% and Australia at 68%.
People, Canadians, Chinese language, Indians and Australians select sightseeing and nature on their holidays
By way of motivations for journey, ‘enjoyment and rest’ is the principle motivation for the overwhelming majority, from 53% of Indians to 67% of Australians, adopted by experiencing a brand new place or tradition with between 43% and nearly 50%. For the Chinese language the order is reversed with 44% having as their essential motivation the expertise of a brand new place or tradition and the second is enjoyment / rest with 42%.
Concerning the kind of holidays overseas within the subsequent 12 months, or the kind of holidays extra broadly most well-liked by the markets beneath examine, it’s fascinating that the product “Solar and Sea” doesn’t monopolize, as is most well-liked by a big proportion in Greece, however in addition they stand out sightseeing journeys and even the choice for nature journeys, particularly for Indians and Chinese language. Specifically, 32% of People, 35% of Canadians, 32% of Chinese language, 32% of Indians and 30% of Australians favor the seashore. Sightseeing is most well-liked by 33% of People, 33% of Canadians, 23% of Chinese language, 25% of Indians and 39% of Australians. Nature journey is most well-liked by 25% of People, 28% of Canadians, 38% of Chinese language, 43% of Indians and 26% of Australians.
1 in 3 People (34%) favor a visit longer than 7 days
Concerning the period of the journey within the subsequent 12 months, the choice is especially for lengthy or medium journeys, with an indicative 1 in 3 People (34%) preferring a visit lasting greater than 7 days, in addition to greater than 4 in 10 Canadians (43%) and from 6 in 10 Australians (62%).
How a lot cash do they spend in Greece?
By way of how a lot they’re keen to spend on lodging per evening per individual (together with taxes), there’s a great distance down separating Indians from different nationalities. Particularly, 25% of People, 29% of Canadians, 33% of Australians, 55% of Chinese language and 81% of Indians intend to spend as much as US$110. From US$111 to US$180, 31% of People, 36% of Canadians, 25% of Australians, 31% of Chinese language and 15% of Indians are anticipated to spend. Accordingly, over US$180, 38% of People, 24% of Canadians, 35% of Australians and 13% of Chinese language intend to spend.
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