Utilization of Instagram Social Media for Samarinda City Government: Research Findings and Analysis

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On: Dec 12, 2023 @ 8:42 PM
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• 1. Title [Judul]: Utilization of Instagram Social Media as a Communication and Information Media for the Samarinda City Government
• 2. Creator [Pengarang/ penulis]: Inspiration Puji Aditya, Ainun Ni’matu Rohmah
• 3. Subject [Subjek dan kata kunci]: Social media, Instagram, City Government
• 4. Description [Abstrak] : The existence of social media is beneficial for a government agency. Social media can be used as a platform for carrying out strategic communications and public communications from the government to the community. Through this thesis entitled Utilization of Instagram social media as a medium for communication and information for the Samarinda City Government @pemkot.samarinda, the researcher wants to know how to use Instagram social media as a medium for disseminating information and communication for the Samarinda City Government. This research method uses a qualitative approach, case study method. This research uses the Media Richness Theory by Richard L. Draf and Robert. H. Lengel. This theory states that there are four criteria for assessing the usefulness of media, namely, freshness, diversity of signals, language variety, and personal sources.
  The results of this research show that the Samarinda City Government’s Instagram uses its Instagram account as a medium for information to the public and as a medium for monitoring public opinions and aspirations towards the Samarinda City government. However, the implementation of management is still not optimal. This can be seen from feedback that has not been maximized, content that is still not varied, Instagram features that can still be maximized and Verified status or blue ticks that are still not available on Instagram @pemkot.samarinda
  
• 5. Publisher [Nama Lembaga Kontributor]: Communication Science Study Program
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Ainun Ni’matu Rohmah, SIKom.,MA
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2024
• 8. Type: Article
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]:
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: eJournal article

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2023-12-12 13:42:00
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