Usher, the eight-time Grammy winner, is set to perform at the halftime show of Super Bowl 2024, one of the most prestigious stages in the world. However, unlike other major performers, Usher will not be receiving a hefty paycheck for his performance. In fact, he will be earning less than the price of admission, if anything at all.
The NFL, known for its long-standing policy of only paying union scale for halftime performers, has never paid artists such as Beyoncé, Rihanna, Prince, Whitney Houston, Michael Jackson, and Paul McCartney. In fact, the NFL has even attempted to charge artists for the opportunity to perform at the Super Bowl. Back in 2015, Rihanna, Coldplay, and Katy Perry were solicited fees to perform, but they rejected the notion.
Katy Perry, who eventually agreed to perform, made it clear that she would not pay for the opportunity. She stated, “I want to be able to say I played the Super Bowl based on my talents and my merit, thank you very much.” So why do these high-earning musicians agree to perform for free or a minimal fee? The answer lies in the massive exposure they receive. The Super Bowl halftime show provides an unparalleled platform to showcase their music to over 100 million viewers. Additionally, the NFL covers all travel and production expenses, which can amount to millions of dollars.
For Usher, this performance is not just about the money. It serves as a promotional opportunity for his upcoming world tour and a new album release. The highly anticipated 12-minute performance will undoubtedly be a celebration for both Usher and his fans. In an interview with CBS Mornings’ Gayle King, he expressed his excitement and admitted that he will try his hardest not to break down and cry on stage.
While Usher may not be receiving a substantial paycheck for his Super Bowl halftime show performance, the exposure and promotional benefits are priceless. It is a chance for him to captivate an enormous audience and leave a lasting impression. As the world eagerly awaits the Super Bowl 2024 halftime show, Usher’s performance promises to be a memorable moment in his career.